Wednesday, 9 January 2013


AS IF! Wildfox are like totally launching a SS13 collection inspired by the ultimate in 90's chick-flickery - Clueless.

Wildfox designer Kimberly Gordon gave the 411 on her phat choice of influence over on the brand's blog stating:

“I have always wanted to express something creatively that is more than just fashion, it’s a feeling, a lifestyle, it’s about being a girl. It’s capturing a moment. I think I felt it first when I was about 12 around when Clueless came out and I was so in love with the characters, I didn’t just love the clothes, I loved the girls who wore the clothes – which made me want to wear them even more.”

Oh I hear you Kimberly. I'm sure I wasn't the only ten-year-old who demanded their parentals purchase them a plaid mini, owned a fluffy pen and/or rucksack and for whom flipping the 'W' was the way coolest comeback like ever.

A tribute to Cher, Dionne and Tai's most iconic scenes the SS13 lookbook showcases a mix of playful pastel two-pieces and cropped tops, plaid oversized shirts and mini hemlines - accessorised with over-the-knee socks, baker boy caps and chokers - natch. But being a huge fan of a slogan it's the tees and jumpers sporting the movie's most memorable lines that have me going majorly postal. I'd blates look a Betty in the 'Shopping Is My Cardio' knit don't you think?

Carefree and OTT with a don't f*ck with me attitude in my humble opinion Wildfox's SS13 collection more than does our fave coming-of-age classic justice. Hall ass over to next week to shop the collection and step into the 90's - it'd be totally bogus if you missed out.

Which cult Clueless quote would YOU like to don???


  1. Hi omg i feel i just died and gone to fashion/nostalgic heaven! I'm totally not going to get this - as if! ;) (see what i did there!).

    1. hahaha - I'm definitely going to drop AS IF in too as many convos as possible in the foreseeable future. x

  2. Is there a better movie than Clueless?! No, there is not.

    Quote-wise I'd have to go for "you're just a virgin who can't drive". Awesome.

  3. My favourtie movie EVER! Such an incredible Lookbook.

    Do you prefer 'Fashion victim' or 'ensembly challenged'?


  4. I need this whole wardrobe in my life! Love that film! Still dream of the computer software that creates my outfit of the day and then finds the clothes in my big fat wardrobe *dreams*


    1. hun I am totes channelling my inner Tai this summer. grunge me up! x